TikTok: Dark Horse of Social Commerce (Jan 2025)
TikTok: Dark Horse of Social Commerce
🔍 About the Research
This deck explores TikTok's transformative role in social commerce, analyzing its rapid growth, consumer behavior trends, and competitive positioning. It delves into TikTok's strengths as a discovery platform and its impact on global e-commerce.
đź“‹ Agenda
#1 TikTok vs Amazon (Global GMV, 2021-2024e)
#2 TikTok surpasses Shopee & Lazada ($4B GMV milestone)
#3 Longest-used app in the US (Average daily usage, Q4 2023)
#4 Emotional purchases over rational (Channel rankings by category sales)
#5 Discovery platform leader (Helpful platforms for product research)
#6 Search engine growth (Categories searched on TikTok)
#7 Upward US sales trend (TikTok Shop monthly sales growth)
#8 Resilience amid ban threats (Average time spent vs user churn)
#9 Beauty & Womenswear dominance (Category sales in TikTok Shop)
#10 Prerecorded video sales lead ($2.5B channel sales)
#11 Younger demographics dominate (Shopper age and income profile)
#12 Overlap with other brands (TikTok and Shein, Amazon, Etsy customers)
#13 Overspend at Shein (Spend comparison by customer type)
#14 Surpassing Shein & Sephora (Quarterly spend index, TikTok Shop)
#15 Rivaling Temu (Monthly spend, TikTok vs Shein and Temu)
#16 High repurchase rates (TikTok Shop repeat buyers)
đź“š Sources
Momentum Works, Cube.Asia, Apptopia, PYMNTS, SocialMediaToday, Practical Ecommerce, Earnest Analytics, The New Consumer, Bloomberg, Ecommerce DB.
🛠️ Options
Download the PDF to understand TikTok’s rise or purchase the PPT for editable slides and detailed source links, perfect for strategic planning.
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