Shein: Real-time Fast Fashion Rise (Jan 2025)

🔍 About the Research
This deck delves into Shein’s transformative impact on the fast-fashion industry, highlighting its innovative real-time production model, data-driven operations, and global dominance. It also examines challenges such as eco-commitment gaps and competitive pressures.

📋 Agenda
#1 Captured interest away from giants (Google searches for fashion brands)
#2 Fast fashion evolves (Evolution timeline)
#3 Real-time production edge (Operating flywheel)
#4 Massive style drops (New styles added in the US)
#5 Leads traffic share, faces slowdown (Global traffic share)
#6 Generational shift in 2024 (Shein app usage in UK/US)
#7 Dominates active users (Monthly active users)
#8 Sustained sales momentum (Global net sales 2019-2025)
#9 Anchored in EU/NA revenue (Geo sales distribution)
#10 Outpaces Zara/H&M 4x (Net sales of major brands)
#11 Gaining US market share (US fast fashion sales structure)
#12 80% revenue from fashion (Net sales by category)
#13 Retail costs dominate pricing (€29 t-shirt cost breakdown)
#14 Slashes t-shirt costs 4x (Cost waterfall: branded vs Shein)
#15 Lagging eco-commitments (Eco performance scores)
#16 Emissions surpass Inditex (CO2 emissions comparison)
#17 Thrives on polyester (Polyester usage vs retail price)
#18 Fewer supplier violations (Supplier audit results)

📚 Sources
Google Trends, BOF, McKinsey, Similarweb, Financial Times, ECDB, Statista, TechBuzz China, Bloomberg, Reuters, Clean Clothes Campaign, Johannes Stefan, Stand.earth.

🛠️ Options
Download the PDF for an overview of Shein's rise or purchase the PPT for editable slides and source links, tailored for deeper analysis and professional use.

For further information and access, please visit our website or contact us directly at team@marketmaze.me.