Marketplaces on the Rise (Jan 2025)

🔍 About the Research
This deck explores the evolution of global online marketplaces, highlighting the slowing growth of generalist platforms, the rise of third-party (3P) sales, and the increasing role of specialist marketplaces. It examines emerging markets, challenges like market saturation, and the growing success of niche-focused strategies.

📋 Agenda
#1 Growth hits the brakes (GMV of top global marketplaces)
#2 3P dominates GMV (Share of 3P vs 1P sales)
#3 1P vs 3P in the US (Ecommerce growth comparison)
#4 Amazon’s 3P brands thrive (1P vs 3P brand metrics)
#5 59% plan to expand 3P (Future plans for retailers and brands)
#6 3P drives sales for 30% (Executive forecasts for 3P sales growth)
#7 Saturation slows traffic (Top 10 markets' traffic share changes)
#8 Emerging markets grow (Traffic growth potential by region)
#9 From generalists to specialists (Market evolution trends)
#10 Specialty marketplaces win (Examples of specialty retailer success)
#11 Manufacturers follow suit (Specialized platforms by manufacturers)
#12 Specialists lead in Europe (3P GMV growth across EU markets)
#13 EU’s steady growth (Marketplace model share in key EU countries)
#14 Marketplace models in the EU (Sales contributions by country)
#15 Marketplaces dominate traffic (Traffic share by marketplace type)
#16 Amazon and eBay lead (Traffic shares of leading platforms)

📚 Sources
Digitalcommerce360, BCG, Similarweb, Scott Needham, Rithum, OC&C, Foxintelligence, RetailX, ChannelX.

🛠️ Options
Download the PDF for a quick overview or purchase the PPT for editable slides and detailed source links, tailored for in-depth analysis and presentation.

For further information and access, please visit our website or contact us directly at team@marketmaze.me.